MountainOne Honored with Silver Bell Ringer Award for Innovative Financial Literacy Program

MountainOne has been recognized with a Silver Bell Ringer Award for its Mo’s Storybook Program, a unique initiative designed to foster financial literacy and personal growth in children. The award was announced at the 57th Annual PR Club Bell Ringer Awards ceremony, held at the Museum of Science in Boston, celebrating excellence in public relations and communications.

The program centers around an original 24-page illustrated book, "How to Climb a Mountain," featuring Mo the MountainOne Spokesgoat. Over the past year, Mo has become a familiar figure in the Berkshires and South Shore, with more than 20 live readings at schools, libraries, and community centers. The initiative has distributed over 2,000 copies of the book, receiving positive feedback from educators, parents, and children alike.

Following the program's success, MountainOne introduced "Something to Save," the second book in the series, furthering its commitment to educating children about confidence, goal-setting, and smart saving habits. Jill Amato, Senior Vice President of Marketing and Community Banking at MountainOne, expressed pride in the program's recognition and its impact on children's financial literacy.

The Silver Bell Ringer Award not only acknowledges MountainOne's creative approach to financial education but also underscores the broader importance of such initiatives in shaping the financial habits of future generations. The program's success demonstrates how storytelling can be a powerful tool in teaching complex concepts like financial literacy to young audiences.

MountainOne's achievement at the PR Club Bell Ringer Awards highlights the company's innovative spirit and dedication to community engagement. The awards ceremony, which brought together leading PR and marketing professionals, serves as a reminder of the vital role that creative communication plays in addressing societal challenges, such as financial literacy.