Hilary Sheinbaum Advocates for Dry Months and the Rise of Non-Alcoholic Beverages

Hilary Sheinbaum, a journalist and the founder of GoingDry.co, has become a prominent advocate for dry months and the exploration of non-alcoholic (NA) lifestyles. Her personal journey began with a bet to complete Dry January in 2017, leading to a decade-long tradition and the inspiration for her books, including The Dry Challenge and the upcoming Going Dry: A Workbook. Sheinbaum's work underscores the societal shift towards health and wellness, with Gen Z leading the charge in consuming less alcohol.

Sheinbaum's collaboration with Giesen, a pioneer in NA wines, highlights the innovative strides being made in the beverage industry. Giesen's range of NA offerings, including the new 0% Spritz, caters to a growing demographic seeking alternatives to traditional alcoholic drinks. This product eliminates the need for mixing NA ingredients, offering convenience and quality in one bottle.

The benefits of substituting alcohol with lower ABV or NA drinks are manifold, from improved sleep and digestion to potential weight loss. Sheinbaum points out that the NA space is ripe for growth, driven by increasing health consciousness and the demand for beverages that allow enjoyment without the negative consequences of alcohol.

Sheinbaum encourages everyone to try a dry month, emphasizing that the experience can lead to significant improvements in various aspects of life. Her story and the developments in the NA beverage industry reflect a broader cultural shift towards mindful consumption and the exploration of alcohol-free alternatives.