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Venture Capitalist Nick Cooney Pledges $100 to Charity for Every Book Pre-Order

Book Retreat - Book Industry and Publishing News April 3, 2025
By Book Retreat Staff
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Venture Capitalist Nick Cooney Pledges $100 to Charity for Every Book Pre-Order

Summary

Nick Cooney's innovative book launch for 'What We Don't Do' ties pre-orders to charitable donations, aiming to support high-impact causes while addressing inaction in the face of suffering.

Full Article

Venture capitalist Nick Cooney has introduced a novel approach to book launches by pledging to donate $100 to high-impact charities for every pre-order of his forthcoming book, 'What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More'. This initiative, facilitated through Amazon, seeks to transform the traditional book launch into a significant charitable giving campaign. Cooney, the founder and managing partner at Lever VC, emphasizes the dual purpose of this strategy: to promote his book and to make a tangible difference in the lives of those in need.

'What We Don't Do' delves into the potential for individuals to effect change through modest contributions of time and money, while also examining the psychological hurdles that often hinder such actions. The book offers readers practical advice on how to maximize their personal impact on pressing global issues. Cooney's commitment extends to donating until his personal liquid wealth is exhausted, underscoring his dedication to the cause.

The pre-order donations will benefit a range of high-impact areas, including alleviating extreme poverty, reducing animal suffering, and bolstering environmental protections. Regalo Press, the publisher behind 'What We Don't Do', is known for its philanthropic approach to publishing, donating to a charity of the author's choice with every deal. Publisher Gretchen Young highlights the growing momentum of the campaign, fueled by personal outreach and strategic collaborations.

To participate in this unique charitable initiative, readers are encouraged to pre-order 'What We Don't Do' through Amazon by April 14th. The book is set for release on April 15th. This campaign not only highlights the power of individual action but also sets a precedent for how authors and publishers can leverage book launches for social good. For more information on how to contribute, visit https://bit.ly/41S0I8H.

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